Week 2 EOC: Boston Consulting Group - Video Games

The video game market in my eyes is declining ever so slowly. With Sony trailing in the big 3 I would give it a BCG rating of "dog." Although they have plenty of awesome 1st party games; today's society is diving into the 3rd party FPS games. Leading me to give Microsoft the 1st place prize and a BCG rating of "?" Even though it has a huge following the decline of video games gives it a low market share. Nintendo has always been the forefront of games in my eyes. Leading the big 3 in innovation and creativity. Unfortunately not everyone is a fan of the great Mario and Zelda franchises. I would have to give Nintendo a rating of "star" for they are always on top of innovation and have a loyal following. "In April 2008, Nintendo was ranked seventh in the annual BusinessWeek-Boston Consulting Group ranking of the world's most innovative companies. The award recognized the company as an innovative design powerhouse that had challenged the prevailing business model of the video game industry with its new video game console, the Wii." (http://www.hbr.org)